El Paso Chapter Meeting
Thursday, May 21, 2015 6:30 PM

What: Chapter Training Event
When: Thursday, May 21, 2015
Time: 6:30 p.m.
Where: Hilton Garden Inn, 6650 Gateway Blvd East
Cost: $30.00

Training for Staff

Topic to be covered:  Leveraging Exceptional Service Into Sales, Part II

If you attended the El Paso Chapter meeting in February 2013, you might recall Dean Borland’s stories about how Disney, Nordstrom, The Ritz Carlton, and the Container Store leverage exceptional service into customer loyalty and sales. In Part II of Leveraging Exceptional Service Into Sales, Dean will peel the onion to explore the psychology of aligning service to gain more of your members’ financial wallet. Join us for a look back and a look forward at how you can serve your members and sell the credit union more effectively.

Presenter: Dean Borland

Dean Borland is a 40-year credit union professional with a background in operations, strategic planning, total quality management, service, and sales. Dean is an Award of Excellence graduate of Southwest CUNA Management School, a member of the SCMS faculty, a credit union Development Educator. In his current role at Credit Union Resources, Dean works with credit unions and suppliers to identify product and service opportunities help credit unions achieve their goals, and provides credit union training and strategic planning facilitation through OnBalance.


 Don’t delay…RSVP for the Chapter Training by noon, May 14, 2015

To Karmen Mayorga
email:  Karmen.Mayorga@mygecu.org

PDF El Paso May Chapter Meeting